Branch of Service
Military Job Description
Service connected disability?
1. Describe your product or service idea and business concept. (What's your elevator speech to get people excited?)
2. What is the market problem, need, or opportunity you are addressing with your idea?
3. Who is your initial customer? What is the scale of this customer segmentation, ie.,
4. What other products or services are currently on the market that will compete with
5. What other alternative products or solutions are your customers using?
6. What is unique about your product or service for your customer segment?
7. What do you see as the geographic scope for your business?
8. What is your educational/and or training background?
9. What specific expertise and skills do you bring to this effort?
10. Is this a solo driven effort or is there a team in place waiting to launch the idea? (If
this is a team effort describe the team members and their talents related to the idea.)
11. Who will invest in this idea and why?
12. Has anybody invested (financially) in this idea? If so, what is the level of
commitment (in real $$$)?
13. Have you reached out to a business development technical assistance provider (like
a Small Business Development Center or an accelerator/incubator)? If so, describe the
type of assistance provided to date.
14. What are your expectations from this assessment process to move your idea
15. What do you see as the greatest obstacle to turn the idea into a real business